Rank algorithm update from google weeded out a lot of good or bad websites, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, the content on those sites will never be updated, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started with this keyword, E Track Straps, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain puller , we put the link in relevant context, almost no plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, best smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. As we can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, for instance Traffic Cones, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create attractive content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, Wheel Strap, explains some interesting concepts, nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.
Technorati Tags: E Track Straps, Traffic Cones, Wheel Strap